Digital Marketing Director

• This multifunctional position emphasis will focus on developing new, undiscovered market and sales opportunities for the client, as well as expanding business in... existing industrial sectors. • The successful candidate will be high-tech-savvy • Manager with experience in product development, new product introduction, marketing, and sales, and one who can effectively participate in business development. Responsibilities: • The Director shall be responsible for generating leads, and developing new opportunities, that produce business growth. • Lead the development of our marketing plans working closely with clients, management, creative and content teams, and distribution partners, to create an effective and efficient marketing strategy focused on growing audiences for our products and services • Spearhead the strategic and tactical execution of marketing campaigns, including design of test/control segmentation, implementation of tests, tracking, results reporting, analysis, and recommendations • Manage conception, development, and implementation of marketing plan and strategies and promotional programs to drive product interest and sales • Hold regular meetings with account managers to review pipeline, resolve challenges, and present possible solutions, and provide ongoing training to ensure team consistently performs above standard • Attend and/or participate at conventions, conferences, and trade shows, preparing engaging displays and collateral as needed, and providing post-event reports and analysis. • Established ability to…