Digital Marketing Director

The successful candidate will also have the ability to analyze performance and implement effective strategies that align with our business goals. Responsibilities: • Manage and optimize paid advertising campaigns across Google Ads and Meta platforms, including search, display, shopping, and remarketing campaigns to maximize ROAS • Execute comprehensive conversion rate optimization through systematic A/B testing, heatmap analysis, and user behavior tracking to improve landing page performance • Implement and optimize technical SEO strategies, including site structure optimization, schema markup, and content optimization based on search intent • Conduct in-depth performance analysis using tools like Google Analytics, Google Tag Manager, and Data Studio to identify opportunities and optimize campaign performance • Develop and maintain tracking systems for all digital marketing initiatives, ensuring proper attribution and accurate reporting of KPIs • Lead UI/UX optimization efforts by analyzing user behavior data and implementing improvements to increase conversion rates • Monitor and optimize bidding strategies across all paid channels, including automated bidding implementation and optimization • Create and optimize campaign structure including account organization, keyword research, audience targeting, and ad copy testing • Perform regular technical audits of paid campaigns, landing pages, and website performance metrics • Generate comprehensive performance reports with actionable insights for stakeholders Required skills: • Paid Advertising Platforms: • Advanced Google Ads certification with proven experience in search, display, and shopping campaigns • Meta Ads expertise including campaign structure, targeting, and optimization • Experience with automated bidding strategies and script implementation • Analytics & Tracking: • Advanced Google Analytics 4 proficiency • Google Tag Manager implementation and debugging • Experience with heat mapping tools (e.g., Hotjar, Crazy Egg) • Conversion tracking and attribution modeling • SEO & Technical Tools: • Working knowledge of technical SEO principles • Experience with SEO tools (SEMrush, Ahrefs, Screaming Frog) • Understanding of HTML, CSS, and basic JavaScript • CRO & Testing: • Experience with A/B testing tools (Optimize, VWO, or similar) • Statistical significance analysis • User behavior analysis and heatmap interpretation Responsibilities: • Manage and optimize paid advertising campaigns across Google Ads and Meta platforms, including search, display, shopping, and remarketing campaigns to maximize ROAS • Execute comprehensive conversion rate optimization through systematic A/B testing, heatmap analysis, and user behavior tracking to improve landing page performance • Implement and optimize technical SEO strategies, including site structure optimization, schema markup, and content optimization based on search intent • Conduct in-depth performance analysis using tools like Google Analytics, Google Tag Manager, and Data Studio to identify opportunities and optimize campaign performance • Develop and maintain tracking systems for all digital marketing initiatives, ensuring proper attribution and accurate reporting of KPIs • Lead UI/UX optimization efforts by analyzing user behavior data and implementing improvements to increase conversion rates • Monitor and optimize bidding strategies across all paid channels, including automated bidding implementation and optimization • Create and optimize campaign structure including account organization, keyword research, audience targeting, and ad copy testing • Perform regular technical audits of paid campaigns, landing pages, and website performance metrics • Generate comprehensive performance reports with actionable insights for stakeholders Required skills: • Paid Advertising Platforms: • Advanced Google Ads certification with proven experience in search, display, and shopping campaigns • Meta Ads expertise including campaign structure, targeting, and optimization • Experience with automated bidding strategies and script implementation • Analytics & Tracking: • Advanced Google Analytics 4 proficiency • Google Tag Manager implementation and debugging • Experience with heat mapping tools (e.g., Hotjar, Crazy Egg) • Conversion tracking and attribution modeling • SEO & Technical Tools: • Working knowledge of technical SEO principles • Experience with SEO tools (SEMrush, Ahrefs, Screaming Frog) • Understanding of HTML, CSS, and basic JavaScript • CRO & Testing: • Experience with A/B testing tools (Optimize, VWO, or similar) • Statistical significance analysis • User behavior analysis and heatmap interpretation