Digital Marketing Director

Digital Marketing Director job responsibilities include: • Collaborate with brand teams to strategize, build, and monitor campaigns in Meta, Google (SEM), Instacart, Doordash, TikTok, and more self-service media platforms as needed across SMWE's portfolio of Washington wineries • Continuously monitor and optimize active campaigns, providing insights, learnings and suggestions to enhance media performance, and ensuring budgets are spent efficiently and are on target • Ensure best practices in creative optimization for campaigns • Implement A/B testing opportunities to gain learnings and insights • Collaborate with brand and DTC teams to understand business objectives to develop campaigns with the most optimal results • Lead data-driven strategy for ecommerce initiatives, with focus on E2E consumer journey • Build SEO strategy across websites • Create consumer segmentation and targeting processes • Analyze digital KPI dashboards and reporting to demonstrate campaign ROI • Keep current with new digital platforms and technologies to identify test-and-learn opportunities • Lead team of digital designers and oversee execution of all branded digital creative content • Support Social Media Manager in overseeing paid/ organic social media content strategy and execution • Collaborate with sales team to execute national and regional-specific digital media campaigns in support of commercial objectives • Determine digital team's outsourcing needs and manage agency and contractor relationships • Work closely with compliance to maintain policies governing the wine industry and SMWE best practices • 10+ years of experience in eCommerce, digital marketing, and project management; experience with luxury consumer products highly desirable, along with a passion for wine. Michelle Wine Estates we believe in paying our employees equal pay for equal work. Michelle Wine Estates is an equal opportunity employer. For further information, please review the Know Your Rights notice from the Department of Labor.