Manage and optimize paid advertising campaigns (Google Ads, social media ads) to drive qualified traffic and conversions, ensuring efficient budget allocation and performance tracking. Lead the social media strategy, including content creation, community management, and paid social campaigns, to enhance brand engagement and loyalty. Analyze website traffic, campaign performance, and customer behavior data using tools like Google Analytics to identify trends, insights, and opportunities for improvement. Minimum of 8 years of experience in digital marketing, with a significant portion in a leadership or management role. Proven success in developing and executing data-driven digital marketing strategies that have resulted in significant growth.
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