Digital Marketing Director

The Director, Digital Marketing, leads the enterprise digital marketing ecosystem for Greif and its subsidiaries. Digital and AI Strategy Leadership • Define and execute a global digital marketing strategy aligned to business growth objectives • Lead AI-driven search strategy, including SEO, generative engine optimization, structured data, and content architecture to maximize visibility across traditional and AI-powered search platforms • Establish digital KPIs tied directly to revenue, pipeline, and customer acquisition • Build and manage the digital roadmap across web, automation, and analytics Marketing Automation and Email Marketing • Own global marketing automation strategy, including segmentation, lead scoring, nurture programs, and lifecycle marketing • Execution of email marketing programs, digital newsletters, and automated campaigns to drive qualified leads and customer engagement • Optimize landing pages and digital journeys to increase conversion rates • Align automation strategy with CRM and sales processes to improve lead quality and velocity Knowledge And Skills • Enterprise level digital marketing strategy and execution • AI search strategy including generative engine optimization and structured content design • Global SEO and paid search expertise • Advanced marketing automation and email marketing experience using platforms such as Marketo, Pardot, or equivalent • CRM integration and lead lifecycle management • Global content governance across multilingual websites • Ecommerce platform leadership • Strong analytical capability with experience using enterprise analytics tools • Executive level communication and presentation skills • Experience managing global stakeholders across regions • Financial acumen and budget management experience • Strong collaboration skills with Sales, IT, and Product teams We offer a competitive salary, excellent benefits and opportunity for growth.