Digital Marketing Director

The Digital Marketing Director at Velocity and its portfolio of brands leads the development, execution, and optimization of all digital marketing initiatives. The role manages the digital marketing budget and is accountable for delivering measurable growth across paid media, SEO, social media, web, email, and CRM. • Implement A/B testing, attribution modeling, and conversion rate optimization to continuously improve performance. Video & Content Strategy • Collaborate with creative leadership to develop video and digital content strategies that support campaigns and build brand equity. • Proven success driving measurable growth through digital campaigns and analytics.