We're looking for a hands-on Digital Marketing Director who can do it all — shoot it, edit it, post it, and sell it. You'll be behind the camera for product and location shoots, running our Instagram, and keeping the website sharp. This is a creative operator role for someone who takes pride in owning the full process, from planning a shoot to watching the sales come in.
Key Responsibilities
Photography & Content Production
• Photograph all e-commerce product shots and location/lifestyle shoots.
• Plan and execute shoots end-to-end: concept, location scouting, styling, shooting, and editing.
• Coordinate and direct models, handling scheduling, casting, and on-set direction.
• Retouch and deliver final assets optimized for web and social.
Instagram & Social Media
• Own the Instagram content calendar — plan, shoot, edit, and publish.
• Create feed posts, Reels, and Stories that grow our audience and drive engagement.
• Monitor analytics and adjust strategy based on what's actually working.
• Keep a pulse on trends and bring fresh ideas to the table consistently.
Website Management
• Keep the e-commerce site updated with fresh imagery, accurate product pages, and on-brand copy.
• Manage seasonal updates, promotions, and landing pages.
• Track site performance (traffic, conversions, bounce rate) and flag opportunities to improve.
Budget & Project Management
• Own the marketing and production budget — plan it, track it, and report on it.
• Source and manage any external vendors or freelancers when needed.
• Build shoot schedules and keep projects on time and on budget.
What We're Looking For
• 3–6+ years in digital marketing and content creation, with a strong photography portfolio.
• You can shoot product flat lays and on-figure e-commerce shots as well as lifestyle/location content.
• Confident directing models on set and getting the most out of a shoot day.
• Deep understanding of what performs on Instagram and e-commerce product pages.
• Proficient in Adobe Lightroom and Photoshop (video editing skills a plus).
• Strong project management skills — you keep shoots organized and deadlines met.
• Experience managing or updating an e-commerce site (Shopify, Squarespace, or similar).
• Self-directed and resourceful — you don't wait to be told what to do next.
Nice to Have
• Video/Reels shooting and editing experience.
• Experience running paid social campaigns (Meta Ads).
• Familiarity with email marketing tools (Klaviyo, Mailchimp).
Pay: $25.00 - $40.00 per hour
Work Location: In person
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