at GovCIO in Boise, Idaho, United States
Job Description
United States; Fairfax, Virginia
No Clearance Needed
Hybrid schedule
Marketing/Communications/Media & Research
GovCIO is currently hiring for a Digital Marketing Director who will lead the strategy, execution, and optimization of digital marketing initiatives to drive brand awareness, demand and lead generation, and audience growth. This role oversees multi-channel digital programs, manages external relationships, and collaborates with cross-functional teams to ensure marketing efforts align with business objectives.
This position will be fully remote within the MD/DC/VA area.
Responsibilities
+ Develop and own the end-to-end digital marketing strategy for sponsored editorial product launches, events and conferences
+ Lead demand generation, digital advertising, SEO / SEM , and email marketing
+ Oversee content distribution strategies
+ Manage and optimize marketing technology stack ( CMS , CRM , marketing automation, analytics, ad platforms, social listening/share of voice tools, e.g.)
+ Analyze performance metrics, report on KPIs, and translate insights into action
+ Own digital marketing budgets, forecasting, and ROI measurement
+ Lead, mentor, and grow a team of digital marketers
+ Collaborate with sales, creative, and executive leadership to ensurealignment between strategy and business goals
+ Stay current on digital trends, platforms, and best practices
Qualifications
Required Skills and Experience
+ Bachelors degree in marketing, Communications, Business, or related field 8-12 years (or commensurate experience)
+ Proven experience driving demand generation and measurable growth through digital channels
+ Strong expertise in analytics, attribution models, and performance optimization
+ Knowledge and working experience with project management tools
+ Expertise with marketing automation and paid media tools
+ Excellent leadership, communication, and stakeholder management/oversight
+ Experience working with external partners and guiding cross-functional teams
+ Key Skills
+ Strategic planning and execution
+ Data-driven decision making
+ Team leadership and development
+ Budget management
+ Cross-channel campaign integration What Success Looks Like
+ Increased qualified program leads and event registration influenced by digital programs
+ Improved conversion rates, engagement metrics, and customer acquisition
+ Working with external SMEs, continue optimizing a well-integrated digital marketing ecosy
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