United States; Fairfax, Virginia
No Clearance Needed
Hybrid schedule
Marketing/Communications/Media & Research
GovCIO is currently hiring for a Digital Marketing Director who will lead the strategy, execution, and optimization of digital marketing initiatives to drive brand awareness, demand and lead generation, and audience growth. This role oversees multi‑channel digital programs, manages external relationships, and collaborates with cross‑functional teams to ensure marketing efforts align with business objectives.
This position will be fully remote within the MD/DC/VA area.
Responsibilities
Develop and own the end-to-end digital marketing strategy for sponsored editorial product launches, events and conferences
Lead demand generation, digital advertising, SEO/SEM, and email marketing
Oversee content distribution strategies
Manage and optimize marketing technology stack (CMS, CRM, marketing automation, analytics, ad platforms, social listening/share of voice tools, e.g.)
Analyze performance metrics, report on KPIs, and translate insights into action
Own digital marketing budgets, forecasting, and ROI measurement
Lead, mentor, and grow a team of digital marketers
Collaborate with sales, creative, and executive leadership to ensurealignment between strategy and business goals
Stay current on digital trends, platforms, and best practices
Qualifications
Required Skills and Experience
Bachelor’s degree in marketing, Communications, Business, or related field 8-12 years (or commensurate experience)
Proven experience driving demand generation and measurable growth through digital channels
Strong expertise in analytics, attribution models, and performance optimization
Knowledge and working experience with project management tools
Expertise with marketing automation and paid media tools
Excellent leadership, communication, and stakeholder management/oversight
Experience working with external partners and guiding cross-functional teams
Key Skills
Strategic planning and execution
Data-driven decision making
Team leadership and development
Budget management
Cross-channel campaign integration What Success Looks Like
Increased qualified program leads and event registration influenced by digital programs
Improved conversion rates, engagement metrics, and customer acquisition
Working with external SMEs, continue optimizing a well-integrated digital marketing ecosystem
A motivated, high-performing digital marketing team
Preferred Skills and Experience
Experience in the B2B, B2G, technology,or media space
This role is ideal for a strategic, analytical, and creative leader passionate about driving growth through digital innovation.
Posted Salary Range
USD $125,000.00 - USD $135,000.00 /Yr.
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