Digital Marketing Director

About The Role the channels, and the specialist teams and agency partners behind them — across both residential (B2C) Full-funnel digital strategy across B2C and B2B — Google Ads, LSAs, paid search aggregators, display, and programmatic.The full marketing budget and its core KPIs: cost per lead, ROAS, conversion rates, and lead attribution.Seasonal campaigns timed to peak pest cycles across every market. A marketing attribution system connecting CRM, call tracking, and all digital channels for accurate lead-source and ROI visibility.Performance reporting to leadership on channel performance, spend efficiency, and lead flow. 6+ years in digital marketing, including 3+ years leading paid media, SEO, and analytics.2+ years of client-side (in-house) experience preferred — home services experience is a plus.Deep hands-on command of Google Ads, LSAs, SEO/GEO tools, Google Analytics, Tag Manager, keyword strategy, bid management, performance reporting, and attribution.A track record of scaling digital channels, proving ROI, and leading cross-functional teams in multi-location or service-based businesses.Insatiable curiosity about algorithm changes, emerging platforms, and AI-powered search.An owner's mentality — you want to own results, not just manage vendors.Greater Lafayette area candidates strongly preferred — this is a primarily in-office role at our Lafayette home office.