This role will serve as a strategic connector between marketing and sales, translating business priorities into thoughtful campaigns, compelling content, and actionable programs that help client advisors build relationships, uncover opportunities, and grow their presence in the market. Understand and use client data to create effective messaging that demonstrates value Unlock opportunities to expand client advisors' strategy. Lead strategy and content development for various mediums, including website, social media, and email marketing. Track and report on campaign results Develop and/or conduct content workshops, webinars or lunch and learns as appropriate Support World events/conferences as appropriate Stay abreast of new social media and marketing trends Qualifications 10+ years of experience in digital marketing, integrated campaign management, demand generation, content marketing, or a related B2B marketing role. Proficient in using campaign performance data, client insights, market research, and reporting metrics to improve messaging, content strategy, and program results.
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