Digital Marketing Director

Drive Law Firm Marketing – “WE HELP LAW FIRMS GROW ONLINE”

DRIVE Law Firm Marketing is a law firm SEO agency that specializes in online marketing strategies for law firms across the country. Since David Haskins founded the firm in 2013, it has grown into a widely-known business in the legal marketing industry with a strong culture. DRIVE Law Firm Marketing has been awarded the following awards from SC Best in Business, Best of the Upstate and Greenville Business Magazine.

Best Place to Work
Best Small Size Company (1-99 employees)
Best Ad Agency/PR/Marketing Firm
Best Info/Tech Company Of The Year
CEO Of The Year
CMO Of The Year

The Role

We are hiring a Director of Digital Marketing to lead the strategy, performance, and growth of our marketing department. This is a senior leadership role. You will own the vision for how we rank and convert for our clients, lead a team of SEO, content, and paid media specialists, and be accountable for the department's budgets and results. You will still be deeply fluent in the work, but your primary job is to set direction, raise the bar on quality, and build a team that consistently wins.

What You Will Own

Department Leadership

Set and drive the overall SEO and digital marketing strategy across the client portfolio
Lead and develop a department of SEO specialists, content specialists, and paid media strategists
Own department budgets across link building, citations, content, and software, and manage them to a return
Partner with the Director of Operations to improve efficiency, service quality, and delivery standards
Serve as the escalation point for account managers on complex client issues and strategy questions

Strategy and Standards

Define and maintain the standard operating procedures the team executes against, from onsite optimization to site architecture
Set SEO requirements for new web builds before launch, including site architecture, URL structure, and redirect planning
Prioritize and delegate work across the team, stepping into execution when the situation calls for it

Technical, Onsite, and Local SEO Expertise

Direct technical SEO across the portfolio: resolving 404s with 301 redirects, and interpreting Google Search Console, GA4, and Core Web Vitals
Lead local SEO strategy, including ranking and optimizing Google Business Profiles in Google Maps
Fluency with tools such as Ahrefs, AgencyAnalytics, Screaming Frog, BrightLocal, Local Falcon, and Yoast

GEO / LLM and AI-Driven Process

Push the team to use AI to improve process, quality, and speed of delivery
Build and show automations created with scheduled tasks or Claude Code
Test and develop strategies for ranking businesses in GEO and LLM-based search
Adapt quickly as search engines and AI search continue to change

Paid Media Oversight

Guide strategy across paid channels, including LSA, PPC, and paid social
Hold campaigns accountable to real results: CPC, CTR, and cost per lead

Client Communication

Articulate SEO strategy, expected outcomes, and timelines to clients and account managers when needed

What You Bring

5 or more years in digital marketing, with a track record of leading or mentoring others
Proven experience ranking service-based businesses for high-competition, high-volume keywords in both organic and local search
Hands-on experience with Ahrefs, Screaming Frog, SEMrush, Google Analytics / GA4, Google Search Console, and rank trackers
Experience running paid campaigns across Google Ads, Local Service Ads, and Meta Ads
Experience identifying and solving SEO problems with minimal direction
Hands-on experience with Claude Code
Law firm or legal marketing experience is a strong plus

Strong preference for candidates who can show screenshots of past wins from rank trackers, Google Analytics, and paid campaigns.

Who You Are

An entrepreneurial leader who brings new ideas forward and has the conviction to see them through
Genuinely energized by SEO and digital marketing, and driven to get results for clients
Comfortable and effective in a fast-paced, growing company
An exceptional communicator with clients, account managers, and your own team

What We Offer

100% paid health insurance for all employees
Dental and vision insurance
401(k) with company matching
Unlimited PTO plus paid holidays
Paid parental leave
Casual office attire

The Details

Compensation: $70,000 to $80,000 per year, based on experience

Job type: Full-time, Monday to Friday

Location: In person in Greenville, SC 29607. Candidates must reliably commute or plan to relocate before starting

Job Type: Full-time

Pay: $70,000.00 - $80,000.00 per year

Benefits:

401(k) matching
Dental insurance
Health insurance
Life insurance
Paid time off
Parental leave
Relocation assistance
Vision insurance

Application Question(s):

Is the salary range listed in the job description adequate for you?

Experience:

SEO: 5 years (Preferred)

Work Location: In person