The ideal candidate is a passionate digital strategist with an enviable track record of growing revenues for aspirational brands. This position will oversee a Social Media Marketing Manger and Marketing Assistant, and work with external agencies in performance marketing, site development and PR to drive growth. ABOUT GREENWICH ST. JEWELERS Greenwich St. Jewelers is an omni-channel fine jewelry company located in downtown Manhattan presenting a curated assortment of work by sought-after and emerging jewelry designers. **WHAT YOU’LL DO** * Plan the overall digital marketing strategy * Manage the day-to- day operations of the digital marketing channels including Email, Paid Search, Affiliates, Re-Targeting, Paid Social and Content * Manage 3rd party providers * Measure ROI and KPIs * Manage digital marketing budget * Track SEO and Google Analytics data and make complex analysis * Anticipate sales performance trends * Research competition, investigate benchmarks and provide suggestions for improvement * Develop and lead the overall ecommerce strategy to meet sales targets and business goals * Oversee ecommerce operations including customer service, updates, promotions, reviews, maintenance and site performance * Own site usability and customer experience across devices * Oversee Analytics; responsible for daily, weekly, monthly reporting and analysis * Responsible for content strategy and calendar across the site **SKILLS REQUIRED** * 5+ years’ experience in Digital Marketing in related industries * Demonstrable experience designing, implementing, and tracking successful marketing campaigns on Facebook/Instagram, Pinterest and other channels * Experience with Google Analytics and AdWords campaigns * Shopify catalog management and reporting * Affiliate Marketing * Klaviyo * Sense of ownership and pride in your performance and its impact on company success * Critical thinking and problem-solving skills * Excellent interpersonal and communication skills **COMPENSATION PACKAGE INCLUDES** * Annual Salary * Paid vacation and personal days * Medical, dental and vision insurance * 401K with employer contributions * Generous employee discounts To apply for this position or refer someone you know, please use our online interview system managed by HireMojo. **Related Keywords:** digital marketing, SEO, SEM, email marketing, ecommerce marketing manager, digital marketing manager, content marketing, online marketing, digital marketing, digital marketing director, ecommerce specialist
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