Digital Marketing Experience Manager

The Digital Marketing Experience Manager is responsible for managing and optimizing PEFCU’s core digital platforms, including the website, email platform, and supporting integrations. Working closely with Marketing, IT, Digital Banking, and other business areas, the Digital Marketing Experience Manager oversees day-to-day platform performance, supports digital initiatives, and helps connect systems to enhance the overall member experience. This role combines hands-on execution with cross-functional collaboration to ensure digital platforms are effective, reliable, and aligned with organizational goals. Own the functionality, performance, and ongoing optimization of the PEFCU website Manage CMS updates, enhancements, and day-to-day site operations to ensure a seamless, user-friendly experience Monitor and improve website performance, including speed, uptime, accessibility, and mobile responsiveness Implement and optimize user journeys to support key actions such as account opening and loan applications Partner with internal teams to ensure website content is accurate, compliant, and aligned with brand standards Support SEO efforts through on-page optimization, content structure, and technical best practices Maintain website analytics and tracking to support performance monitoring and continuous improvement Collaborate with internal teams (IT, Digital Banking, Product, Marketing, and member-facing teams) to support a connected and consistent member experience across digital platforms Assist in managing and maintaining integrations between website, member facing email, and marketing third-party systems Support implementation of APIs, tracking, and data connections to ensure systems work together effectively Help identify and address gaps or friction points in the digital member experience across platforms Contribute to testing and optimization efforts that improve cross-channel performance and user experience Partner with Information Security and Compliance teams to ensure all digital platforms and integrations meet required standards