Digital Marketing & Experience Manager

The role has four interconnected responsibilities: owning the site experience across farbank.com and brand properties; building the digital education infrastructure that makes Far Bank the most trusted resource in fly fishing; developing the digital marketing channels and performance marketing to generate demand that flows through the full dealer and direct network; and leading Far Bank's response to the shift toward AI-driven discovery, ensuring the brands are accurately cited, recommended, and represented wherever consumers are seeking answers. Ensure site is optimized for SEO and technical site health, keyword strategy, and content performance. Collaborate on creating customer segmentation and personalization strategies to fuel email growth. Report weekly on paid search performance: spend, impressions, CTR, conversion rate, ROAS, and blended CAC. Working knowledge of SEO fundamentals; experience implementing or managing structured data is a strong advantage.