Digital Marketing Expert

Classification: Exempt

Reports to: Marketing Manager

Job Summary

The Digital Marketing Expert is responsible for creating and implementing effective marketing campaigns that enhance Cellular Sales' employer brand, attract top talent, and facilitate a steady influx of qualified applicants. Collaborating closely with Talent Acquisition and marketing teams, this role ensures alignment between recruitment needs and targeted campaigns while also supporting local digital marketing efforts.

Key Responsibilities:

Design and implement branding initiatives that showcase Cellular Sales' culture and career opportunities to potential candidates.Lead the planning and execution of recruitment marketing campaigns, focusing on audience targeting, channel selection, creative development, and performance analytics in partnership with internal teams and external media agencies.Create comprehensive creative briefs and manage the coordination of campaign assets with creative and content teams.Work closely with Talent Acquisition to identify recruitment priorities, customize campaigns to meet market demands, and ensure consistent messaging across all recruitment channels.Oversee recruitment marketing content and resources to enable local recruitment teams and sales representatives to access current and approved materials easily.Analyze campaign outcomes and applicant metrics, offering insights and suggestions for improving targeting, messaging, and media investment.Develop and coordinate compelling recruitment content for social media platforms, particularly LinkedIn, in collaboration with the social media team.Establish and manage an employee advocacy program that motivates employees to share company content and job openings.Support local digital marketing activities through effective campaign planning, content creation, and performance evaluation.Additional Requirements:

Accommodations may be made to enable individuals with disabilities to perform essential functions.

Qualifications:

Bachelor's degree in business administration, marketing, advertising, communications, or a related field.A minimum of 5 years of marketing experience, ideally in recruitment marketing or employer branding.Proficient in marketing and analytics tools such as Career Arc, AppCast, iCIMS, Google Analytics, and content management systems.Exceptional analytical capabilities paired with strong written and verbal communication skills.Skilled in writing and editing diverse content types, including video, with a keen eye for detail.Demonstrated ability in prioritization, organization, and project management.Work Environment: This role operates in a professional office setting and regularly utilizes standard office equipment.

Physical Requirements: Ability to sit for extended periods is essential for this position.

Work Schedule: This is a full-time role, Monday through Friday, 8:00 a.m. to 5:00 p.m.

Travel: Limited travel requirement of 5%.

Equal Opportunity Statement: Reasonable accommodations may be made for individuals with disabilities to perform essential functions.

Note: This job description may not include every task or responsibility and is subject to change at any time without notice.