Digital Marketing Generalist

Job Title: Digital Marketing Generalist Location: Cleveland, Ohio Job Type: Full-Time As a Digital Marketing Generalist, you’ll enhance the Merit Experience for prospects & customers. This dynamic role contributes to the successful execution of our marketing & sales growth strategies; and ultimately, our B2B success in a collaborative, fast-paced environment. Responsibilities: • Identify targeted marketing opportunities based on the ideal customer profile, target audiences and buyer personas • Support the execution of traditional and digital advertising including PPC & SEO strategies • Design, execute and analyze social media, email and direct mail campaigns • Assist with lead generation, nurturing and tradeshow preparation (e.g. promotional materials etc.) Requirements: • Bachelor’s degree in marketing, communications or related field • Minimum of 2 years' experience • Proficiency in social media platforms, HubSpot, Google Ads, LinkedIn Ads, Adobe Suite (Illustrator, Photoshop, Acrobat), SEMrush, Canva or similar tools • Ability to demonstrate creativity in campaign design and execution • Detail-oriented with a proactive approach to problem solving • Strong analytical, organizational and communication skills • Demonstrate a strong attention to detail • Ability to thrive in a fast-paced environment, meet deadlines and adapt to evolving marketing trends