Digital Marketing & HubSpot Specialist

About the Role

S-5! is seeking a detail-oriented, analytical Digital Marketing & HubSpot Specialist to manage digital advertising campaigns, support HubSpot operations, and turn marketing data into actionable insights.

This hands-on role combines digital campaign execution, marketing technology, performance analysis, and cross-functional coordination. The ideal candidate is comfortable managing the day-to-day details while identifying opportunities to improve marketing effectiveness, lead generation, and campaign performance.

Key Responsibilities

Digital Advertising: Manage and optimize paid campaigns across Google Ads, Meta, and LinkedIn, monitoring budgets, conversions, lead quality, and campaign performance.Marketing Analytics: Develop and maintain performance reports and dashboards, evaluate campaign effectiveness, identify trends, and recommend data-driven improvements.HubSpot Administration: Support daily HubSpot operations, including user management, contact records, segmentation, email campaigns, workflows, and CRM data quality.Campaign Execution: Build and maintain HubSpot landing pages and forms, manage tracking links and QR codes, and coordinate digital advertising placements and deliverables.SEO & Website Coordination: Monitor technical SEO performance using SEMrush or similar tools and collaborate with the Web team to identify and resolve issues.Marketing Technology: Monitor conversion tracking, lead attribution, and platform integrations, collaborating with external consultants on advanced technical projects.

Qualifications

Hands-on experience with HubSpot, including email marketing, contact management, landing pages, and reporting.Demonstrated experience managing and optimizing Google Ads campaigns; familiarity with Meta and LinkedIn advertising.Strong analytical skills and experience with GA4, conversion tracking, campaign attribution, and performance reporting.Familiarity with SEMrush or comparable SEO tools.Excellent organizational, communication, and problem-solving skills, with strong attention to detail.Ability to independently manage multiple projects and translate marketing data into meaningful recommendations.

Preferred Qualifications

Experience in B2B marketing, manufacturing, or industries with longer sales cycles.HubSpot, Google Ads, or Google Analytics certifications.Familiarity with Google Tag Manager, marketing automation, and CRM integrations.

What Success Looks Like

You'll help S-5! execute accurate, effective digital campaigns, improve lead generation and marketing performance, maintain reliable HubSpot operations, and provide meaningful insights that support smarter marketing decisions.