This position’s primary responsibilities include assisting the digital marketing team with management and optimization of paid social media campaigns and social content creation and influencer campaign support. Minimum Requirements: • Passion for social media, digital marketing, and emerging trends/technology • Experience in Facebook, Instagram and/or other social platforms • Understanding of marketing metrics including engagement rates, CTR, ROI, and cost of acquisition • Effective time management skills with an ability to multitask and prioritize in a fast paced, dynamic environment • Exceptional organizational and communication skills to work closely with and build relationships with internal Marketing and Creative teams • Experience leveraging analytics to draw conclusions and influence existing and future media plans & creative executions • Experience with Facebook Ads Manager, Analytics Platforms (IE Adobe or GA) or Social Content Platforms (IE Hootsuite or Sprout Social) preferred • Rack Room Shoes/ Off Broadway Shoes is an equal opportunity employer that values diversity at all levels (EOE). They are not intended to be an exhaustive list of all responsibilities, duties, and skills requires of the position. All employees may have other duties assigned at any time.
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