Digital Marketing Lead

A company is looking for a Digital Marketing Lead to drive its digital performance and marketing initiatives. Key Responsibilities Manage and optimize the U.S. website experience, including performance, structure, and content updates Execute paid digital campaigns and optimize them for lead generation and ROI Drive SEO improvements and collaborate on content strategy to enhance organic visibility Required Qualifications 3-5+ years of experience in digital marketing, focusing on website management or paid media Proficiency with Google Analytics (GA4), Tag Manager, and other analytics platforms Experience with CMS platforms such as WordPress, Sitecore, or Drupal Working knowledge of HTML / CSS is a plus Experience in a multi-stakeholder or international marketing environment is a plus