Ad budget: $15-25K/month (you manage allocation).Growth: This role is Digital Marketing Lead → Marketing Manager → Director of Marketing as company scales. Prove you can fix and scale this, and the role grows with you. What's Broken (Your Job): - Lead volume down 85% - HubSpot tracking broken (fixing in 2 weeks) - Campaigns running but not optimized - No testing or optimization rhythm - Marketing-to-sales handoff unclear Working session (90 min) – We'll walk through our broken setup: Audit our current Google Ads, Meta, LSA campaigns on the spot Diagnose what's broken vs. paused vs. bleeding budget Prioritize fixes: what do you tackle first, second, third? If you've fixed broken home services marketing before and can prove it, we need you.
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