Digital Marketing Lead

As one of the largest independent bicycle retailers in the U.S., ERIK'S thrives in a fast-paced, high-energy environment where every team member plays a key role in our success. If you're looking to take the next step in your marketing career - owning strategy, execution, and optimization across paid digital channels - this role offers the opportunity to make a measurable impact. We are seeking a Digital Marketing Lead to manage our paid advertising strategy across Google, Meta, and emerging digital channels. Paid Media Strategy & Execution:Lead and manage day-to-day execution of paid search, paid social, shopping feeds, remarketing, and performance campaigns across varying markets with differing needs.Build full-funnel advertising strategies that drive revenue, traffic, new customer acquisition, and brand visibility.Oversee budget pacing, bidding strategies, and optimize campaigns to maximize ROAS.Cross-Functional Collaboration:Work closely with internal teams (Content, Merchandising, Marketing, Leadership) to plan aligned campaigns and ensure messaging consistency.Work closely with the Marketing Manager to ensure strategy and priority alignmentMap campaign timelines, ensure dependencies are clear, and keep teams accountable to deadlines.Data Analytics & Reporting:Own reporting for paid media channels, providing actionable insights to leadership.Build dashboards in Looker Studio or similar tools to visualize performance.Conduct A/B tests, audience segmentation, and attribution analysis to continuously optimize spend and performance.Digital Optimization Influence:Conduct regular performance reviews and identify opportunities for improvement.Stay aligned with evolving digital media best practices and platform updates. Why You'll Love It Here: