Digital Marketing Lead

This role partners across the organization to ensure strong brand standards, consistent execution, and an effective, member-focused digital experience aligned with CWCU’s values. Plan, execute, and optimize digital marketing campaigns across email, paid digital, social media, landing pages, and other channels.Use performance data to provide insights and recommendations on campaign strategy, creative direction, budgets, and timelines.Manage and maintain the marketing database/CRM, including segmentation, list hygiene, and reporting accuracy.Develop and execute email marketing campaigns, including testing, automation, and ongoing optimization.Execute and manage paid digital advertising (including Google Ads and Facebook/Meta) and coordinate with external agency partners as applicable.Support the website and landing pages by updating content and improving the digital member experience and brand consistency.Collaborate with internal partners to develop campaigns that meet organizational goals and deadlines.Monitor analytics, SEO/SEM insights, and market/member trends; report results and recommend improvements. 2–3 years of experience in marketing campaigns, including planning, execution, and performance measurement (digital preferred).Experience with digital marketing practices including website content/copy, mobile marketing, SEM/SEO, and outbound email.Knowledge of email best practices and CAN-SPAM compliance considerations.Experience with CPC/CPA models and performance optimization.Experience with web analytics and campaign tools such as Google Analytics.Working knowledge of major social platforms and tools (e.g., LinkedIn, Facebook, YouTube, CMS/blog platforms).Website CMS experience preferred; CSS/HTML5 a plus. Vacation: 2 weeks in the first year, 3 weeks in the second year, and 4 weeks starting the third year10 paid holidays each year5 paid sick days annuallyMedical, dental, and vision insurance effective the first of the month following your hire dateIncentive: eligible for a semi-annual incentive of 2.5% (5% yearly) of your annual salary based on achievement of strategic organizational goals401(k): after completion of your 6th month of employment, eligible to enroll in CWCU’s 401(k) program with employer match: dollar-for-dollar up to the first 3% of gross salary, and 50% of the next 2% Apply today to join a credit union that values community, collaboration, and doing the right thing—while keeping a sense of humor along the way.