Digital Marketing Lead

Essential Duties and Responsibilities

Accountabilities

Provide digital leadership and expertise in adopting and managing advanced marketing technologies and platforms such as Adobe Experience Manager, Adobe Analytics, and Adobe Express. Drive digital operational marketing delivery through channels, automated journeys, workflows, and A/B testing, ensuring alignment with contract obligations, budgets, and results.Oversee digital performance measurement and optimization for new technologies, implementing effective tracking methods (e.g., pixels, conversion events, UTMs) to provide insights on ROI/ROAS, enhance user experiences, and offer actionable recommendations for improved effectiveness.Manage analytics, tracking, and data governance processes, overseeing tools like Google Analytics, Tag Manager, and Search Console. Ensure compliance with GDPR and other regulatory standards while proactively identifying risks and improvement opportunities.Continuously optimize customer-facing digital channels, including websites and marketing automation platforms. Ensure a strong user experience (UX), compliance, accessibility, and conversion-focused journeys.Utilize demographic insights and research to enable personalized digital marketing initiatives, aligning targeted efforts with creative assets created using Adobe Express.Collaborate closely with operational teams and stakeholders to translate operational requirements into effective digital and creative solutions. Deliver clear performance reports and train teams to foster self-sufficiency.Lead and inspire a multidisciplinary team of digital and creative professionals, promoting innovation, data-driven decisions, and best practices.Key Internal Stakeholders & Relationships

Operational Leadership TeamsPolicy and Strategic Engagement, Integrated Communication TeamsGlobal Tech, Communications, and Marketing TeamsDigital, Developer, Data Protection, and ISO TeamsKey External Stakeholders & Relationships

Technology and Martech Providers (Adobe, Meta, Google, Hubspot)Service AgenciesChartered Institute for Marketing (CIM)Qualifications & Experience

Essential

Hands-on experience in managing and scaling marketing technologies, demonstrating success in integrating digital strategies into organizational environments.Proven end-to-end ownership of digital performance, with a strong background in multi-channel campaign execution, marketing automation, targeting, and accountability for outcomes.Advanced capability in digital analytics and optimization using tools like Adobe Analytics and Google Tag Manager to drive continual improvement through data insights.Experience in managing customer-facing digital channels, emphasizing lead generation, service journeys, UX, and conversion outcomes.Expertise in integrating MarTech ecosystems, collaborating effectively with IT and data teams to implement new technologies.Demonstrated success in creating and executing digital marketing strategies, translating goals into actionable tasks that align with budgetary and outcome metrics.Proven track record in leading teams of digital professionals, focusing on capability building and raising organizational digital maturity, alongside knowledge of GDPR compliance.Desirable

Experience with A/B testing and behavior-based insights for performance enhancement.Support in contract mobilizations, brand governance, or bid activities.Familiarity with Adobe Experience Manager, Adobe Analytics, and Adobe Express.Maximus Competencies

Embraces RespectPartners EffectivelyCreates Innovative SolutionsFocuses on the CustomerDemonstrates CompassionTakes Responsibility & Acts with IntegrityIndividual Competencies

Strategic Business AcumenExceptional Communication SkillsData-Driven Decision MakingGrowth-Oriented MindsetSolution FocusedDetail-OrientedProactive and AgileTravel Requirements

Minimal business travel is required for this role.

EEO Statement

MAXIMUS is dedicated to fostering a culture of diversity, equity, and inclusion. We understand that inclusion significantly impacts personal well-being and are committed to ensuring all applicants receive fair treatment. We are recognized as a Disability Confident Leader, dedicated to recruiting, retaining, and developing individuals with disabilities and long-term conditions. Applicants qualifying under the Disability Confident Guaranteed Interview Scheme will be invited for an interview if they meet the essential criteria.

Minimum Salary: £45,000.00

Maximum Salary: £52,000.00