Provide digital leadership and expertise in adopting and managing advanced marketing technologies and platforms such as Adobe Experience Manager, Adobe Analytics, and Adobe Express. Ensure a strong user experience (UX), compliance, accessibility, and conversion-focused journeys.Utilize demographic insights and research to enable personalized digital marketing initiatives, aligning targeted efforts with creative assets created using Adobe Express.Collaborate closely with operational teams and stakeholders to translate operational requirements into effective digital and creative solutions. Essential Hands-on experience in managing and scaling marketing technologies, demonstrating success in integrating digital strategies into organizational environments.Proven end-to-end ownership of digital performance, with a strong background in multi-channel campaign execution, marketing automation, targeting, and accountability for outcomes.Advanced capability in digital analytics and optimization using tools like Adobe Analytics and Google Tag Manager to drive continual improvement through data insights.Experience in managing customer-facing digital channels, emphasizing lead generation, service journeys, UX, and conversion outcomes.Expertise in integrating MarTech ecosystems, collaborating effectively with IT and data teams to implement new technologies.Demonstrated success in creating and executing digital marketing strategies, translating goals into actionable tasks that align with budgetary and outcome metrics.Proven track record in leading teams of digital professionals, focusing on capability building and raising organizational digital maturity, alongside knowledge of GDPR compliance.Desirable We are recognized as a Disability Confident Leader, dedicated to recruiting, retaining, and developing individuals with disabilities and long-term conditions.
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