Digital Marketing Lead

The Digital Marketing Lead serves as the primary strategic owner of Ollie’s digital marketing programs and is responsible for driving growth through customer acquisition, engagement, and conversion across all digital channels. This role partners closely with integrated marketing, agency teams, CRM, analytics, and other cross-functional stakeholders to develop and execute the company’s digital roadmap. Bachelor's degree in Marketing, Advertising, Business, Communications, or related field required.5-7 years of progressive digital marketing experience.Retail, e-commerce, or multi-location marketing experience are strongly preferred.Experience managing agency relationships and significant digital media budgets.Demonstrated success driving customer acquisition, engagement, and measurable business growth through digital channels.Strong expertise in paid media, social media advertising, analytics, attribution, and performance marketing.Advanced understanding of Google Ads, Meta platforms, analytics tools, and digital measurement methodologies.Proven ability to translate data into actionable business recommendations.Strong project management and organizational skills.Exceptional communication, presentation, and stakeholder management abilities.Ability to influence cross-functional teams and drive initiatives without direct authority.Advanced proficiency in Microsoft Office applications, particularly Excel and PowerPoint.Strong attention to detail and strategic thinking capabilities. Ability to remain in a normal seated position regularly. Ollie’s is an equal opportunity employer.

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