Digital Marketing Lead

The Marketing & Practice Growth team at Yeo & Yeo is seeking a Digital Marketing Lead to advance our digital strategy, execute high-impact initiatives, and strengthen our marketing technology capabilities across our growing family of companies, service lines, and niche markets. This role will own the strategy, optimization, and execution of key components of Yeo & Yeo’s digital ecosystem—including website, SEO, HubSpot, automation, analytics, paid media, social media, and digital campaigns—to strengthen our online presence, enhance client and prospect experiences, and drive measurable business results. Lead the development, execution, and continuous optimization of digital marketing strategies and plans that support Yeo & Yeo’s growth objectives across companies, service lines, industries, and niche markets. Own the management, optimization, and execution of Yeo & Yeo’s WordPress website and digital experience.Lead SEO/AIO strategy, including technical SEO, content optimization, keyword strategy, local search/listings, and emerging AI search optimization. Strong knowledge of SEO/AIO, website optimization, paid digital media, social media, email marketing, and marketing automation.Strong understanding of CRM integrations, lead management, audience segmentation, and marketing data.Experience with GA4, Google Tag Manager, Looker Studio, or similar analytics and reporting tools.Strong analytical and project management skills, with the ability to translate data into actionable business insights.Ability to balance strategic thinking with hands-on execution, manage multiple priorities, and collaborate across teams.Strong communication and relationship-building skills, with the ability to understand complex services and translate business needs into effective digital strategies.Interest in AI, emerging technologies, and evolving digital marketing practices.