Digital Marketing Lead

Organizations everywhere struggle under the crushing costs and complexities of "solutions" that promise to simplify their lives. To create a better experience for their customers and employees. To help them grow. Software is a choice that can make or break a business. Create better or worse experiences. Propel or throttle growth. Business software has become a blocker instead of ways to get work done.There's another option. Freshworks. With a fresh vision for how the world works.Freshworks Inc. builds uncomplicated service software that delivers exceptional employee and customer experiences. Our people-first approach to AI eliminates friction, helping businesses reduce complexity, lower cost-to-serve, and deliver faster, more human support through enterprise-grade yet easy-to-use CX and IT solutions. Nearly 75,000 companies, including Bridgestone, New Balance, Nucor, S&P Global, and Sony Music, trust Freshworks to power their Employee Experience (EX) and Customer Experience (CX) operations.Fresh vision. Real impact. Come build it with us.We're looking for a hands-on Digital Marketing Lead to join our growing Marketing team. This role is ideal for someone who enjoys being in the work: building, launching, testing, and optimizing digital campaigns that support pipeline and revenue. You'll execute end-to-end campaigns across paid media, email, web, and other digital channels while partnering closely with Product Marketing, Sales, Marketing Operations, Brand, and Rev Ops. We're looking for someone who is proactive, detail-oriented, eager to learn, and comfortable moving quickly in a fast-paced SaaS environment. If you enjoy experimenting with new ideas, using data to improve performance, and finding smarter ways to work with AI, we'd love to meet you.What You'll Do:Build, launch, and optimize digital campaigns across Linked In, Google, Reddit, display/programmatic, paid social, and emailExecute integrated campaigns that support new logo acquisition, pipeline, and revenueBuild audience segments and support targeted and account-based campaignsPartner with Product Marketing to bring messaging, landing pages, creative, and campaign content to marketMonitor campaign performance and making ongoing optimizations based on engagement, conversion, and pipeline resultsRun A/B tests across messaging, creative, audiences, landing pages, and digital experiencesWork closely with Marketing Operations, Rev Ops, Sales, and Analytics to support campaign tracking, reporting, and attributionCoordinate with agencies and vendors needed to support campaign executionUse AI-powered tools and workflows to improve campaign building, reporting, personalization, and team efficiencyShare learnings and recommendations that help improve future campaign performance3-5 years of hands-on B2B marketing, demand generation, or campaign marketing experienceExperience executing multi-channel digital campaigns from build and launch through optimization and reportingHands-on experience with some combination of:Linked In AdsGoogle Ads/ SEMPaid socialDisplay or programmatic advertisingEmail marketingComfortable working with campaign performance data and using insights to make optimizationsExperience collaborating with Product Marketing, Sales, Marketing Operations, Creative, or Analytics teamsStrong project management skills and attention to detailAbility to manage multiple campaigns and priorities in a fast-paced environmentStrong written communication skills and willingness to learn new tools and channels quicklyExperience with Marketo, Salesforce, Demandbase, 6sense, or other marketing/ABM platforms is a plusExperience using AI tools to support campaign execution, reporting, research, or personalization is a plusPlease note this is a hybrid role with onsite expectations of 3x/week (Tues - Thurs) from our Downtown Boston, MA office.The annual base salary range for this position is $110,000 - $130,000. This role is also eligible for a target bonus.Freshworks offers multiple options for dental, medical, vision, disability, and life insurance.Equity + ESPP, flexible PTO, flexible spending, commuter benefits, and wellness benefits are also offered.Freshworks also offers adoption and parental leave benefits.At Freshworks, we have fostered an environment that enables everyone to find their true potential, purpose, and passion, welcoming colleagues of all backgrounds, genders, sexual orientations, religions, and ethnicities. We are committed to providing equal…