Digital Marketing Lead

*This job is NOT with ForceBrands

Title: Digital Marketing Lead

Location: Remote/Hybrid – U.S. | East Coast or Central Time Zone Preferred

Ideal Start Date: ASAP

ForceBrands is partnering with a high-growth, global consumer products company to identify a Digital Marketing Lead who will help shape the next phase of its digital and omnichannel growth.

This is a highly visible, commercially focused role sitting at the intersection of digital marketing, eCommerce, performance media, and omnichannel strategy. The Digital Marketing Lead will own strategy and execution across key digital channels and platforms. This is an exciting opportunity for a digital leader who enjoys both building and optimizing. The organization is growing its investment in digital and is looking for someone who can bring greater structure, measurement, and accountability to the function while remaining hands-on enough to turn strategy into action.

Key Responsibilities:

Lead digital media strategy and execution across channels and platforms, supporting both Marketing and Omni-Channel teamsTranslate brand growth objectives into measurable, accountable omnichannel media investment strategiesDrive eCommerce optimization across key platforms including Amazon, Chewy, Walmart.com, and other retail partnersOwn performance marketing and digital media investment, continuously optimizing toward revenue growth and ROIDevelop dashboards and reporting frameworks to monitor metrics including revenue, ROAS, CAC, LTV, and channel performanceTurn performance data into clear commercial insights, recommendations, and growth opportunitiesManage and optimize agency, platform, and supplier relationships while holding external partners accountable for resultsBuild processes and internal capabilities as the organization continues to evolve its digital sophisticationPartner cross-functionally across Marketing, Omni-Channel, Sales, Insights, and senior leadershipProvide clear, credible performance updates and strategic recommendations to executive stakeholdersIdeal Candidate:

Significant experience across digital marketing, eCommerce, performance media, and/or omnichannel commerce within a growth-oriented organizationStrong understanding of Amazon and the broader retail media/eCommerce ecosystem; experience with platforms such as Chewy and Walmart.com is highly relevantProven experience managing and optimizing meaningful digital/media budgets with clear accountability for ROIHighly analytical and comfortable translating complex performance data into actionable commercial recommendationsExperience building dashboards, measurement frameworks, and processes that improve visibility and decision-makingComfortable operating in an environment where not every process or capability has already been builtStrong player-coach mentality with the ability to move seamlessly between strategy and hands-on executionExecutive presence and the ability to communicate effectively with senior leadership while also working closely with agencies and cross-functional teamsExperience managing and holding agency partners accountable for performanceExperience within CPG, consumer products, retail, omnichannel, or DTC environments; pet industry experience is a plus, but not requiredFamiliarity with Pacvue or similar eCommerce/retail media platforms is a plusInterest in leveraging AI-enabled tools across areas such as optimization, audience targeting, measurement, and reporting, with an understanding of governance and brand safety