Digital Marketing Lead

A company is looking for a Digital Marketing Lead to manage its digital marketing strategies and performance campaigns. Key Responsibilities Translate complex performance data into clear narratives and dashboards for executive reporting Lead end-to-end management of digital advertising channels, optimizing for ROI and performance Audit and maintain digital ad tracking and attribution across multiple platforms Required Qualifications 5+ years of hands-on performance marketing experience, particularly with Google Ads and Meta Demonstrated ability to develop and execute adaptive bidding strategies Experience in audience targeting and segmentation for high-intent prospects Strong operator mindset with a focus on data-driven decision-making Ability to collaborate cross-functionally with Growth, Product, and Engineering teams