Digital Marketing Leader

Join Fidium as a Digital Marketing Leader!

Fidium is a private equity-backed enterprise revolutionizing the fiber internet landscape across over 20 states. With a legacy of over 125 years, our commitment is to deliver exceptional technology solutions that connect people and enrich lives.

As a key figure in our growth, you will be instrumental in crafting and executing digital marketing strategies that attract customers and foster revenue growth. Reporting directly to the Senior Director of Consumer Marketing, you will spearhead impactful email and SMS marketing campaigns, oversee both paid and organic digital advertising efforts, and direct our SEO and AI optimization initiatives. Your proficiency in HubSpot and data analysis, paired with your knowledge of the latest digital marketing trends, will be pivotal to our success.

Your Responsibilities Include:

Email & SMS Marketing:Lead acquisition-focused email and SMS marketing initiatives, managing customer journeys and lifecycle campaigns using HubSpot.Design and create campaign workflows, including audience segmentation and performance tracking.Ensure alignment of messaging with brand standards and acquisition goals.Digital Advertising:Create and implement comprehensive marketing strategies to improve visibility of our services and drive customer acquisition.Optimize paid advertising campaigns across various platforms to maximize lead generation.Advise creative teams on improving advertising processes through testing and landing page optimization.SEO & AIO Optimization:Lead Fidium's SEO and AI optimization strategies to enhance organic search presence and utilize AI channels effectively.Collaborate with agencies and internal teams to implement top-notch SEO practices.Stay updated on emerging trends in AI-driven search.Performance Measurement & Optimization:Manage tag management systems and measurement infrastructure for accurate analytics tracking.Analyze performance indicators and generate reports with insights and recommendations.Conduct market research to uncover new opportunities and trends.Keep informed of advancements in digital marketing tools and strategies.Reseller & Affiliate Marketing:Work closely with the Director of Indirect Channel Sales to synchronize digital marketing efforts with reseller initiatives.Oversee onboarding and performance monitoring of digital reseller campaigns.Cross-Functional Collaboration:Collaborate with marketing teams to ensure consistent messaging across channels.Partner with IT for marketing technology improvements and tool integrations.Ensure compliance with legal standards in all digital marketing practices.Qualifications:

Extensive experience using HubSpot for campaign management and customer segmentation.Strong background in SEO and search marketing with familiarity in both traditional and AI-driven techniques.Proficient with Google Tag Manager and Analytics for performance measurement.In-depth knowledge of comprehensive digital marketing strategies including social media, display advertising, and email marketing.Analytical mindset with the ability to make data-driven decisions for campaign enhancements.Exceptional project management and multitasking abilities.Strong communication skills to work collaborative with teams.Creative problem-solving skills to innovate marketing strategies.8-10 years of relevant experience with a four-year degree in Marketing or a related field; a master’s degree is a plus.Benefits Offered:

401(k) matchingMedical, Rx, Dental and Vision insuranceDisability insuranceFlexible spending accountsLife insuranceTuition reimbursementFlexible Time OffPaid holidaysEmployee Assistance ProgramPerformance-based annual bonus for eligible employeesSalary: Commensurate with skills and experience, ranging from $72,570 to $138,686 annually.

Fidium is an Equal Opportunity Employer. We welcome all qualified applicants without regard to race, color, religion, sex, gender identity or expression, sexual orientation, national origin, marital status, familial status, genetics, disability, age, veteran status or any other characteristics protected by law.