Digital Marketing Leader

Job Summary "> This is a leadership role that oversees all digital marketing initiatives, focusing on performance-driven campaigns and driving measurable business growth. The Digital Marketing Leader will lead the strategy, execution, and optimization of multi-channel digital marketing campaigns, leveraging data and analytics to ensure maximum ROI. Main Responsibilities: • Serves as a digital thought leader; defines and executes digital marketing strategy programs as the trusted advisor on omnichannel marketing strategy-related topics • Provides tailored advice and best practices to help customers and vendors implement digital marketing programs encompassing e-commerce, digital advertising, brand loyalty, promotions, social media, and email/SMS communications • Oversees the execution of campaigns across various digital channels, including social media, email, search engines, and display advertising • Tracks and measures the performance of all digital marketing channels and proposes optimization initiatives to maximize marketing ROI • Evaluates the effectiveness of all digital marketing channels and creates a strategic measurement framework that supports both operational and long-term decisions • Keeps abreast of the latest digital trends and continued advancements in digital technologies and marketing best practices • Leverages expertise to guide the development and implementation of a comprehensive SEO strategy • Leads performance marketing efforts across channels like SEM, display, paid social, programmatic, and affiliate marketing