Digital Marketing Manager

DIGTIAL MARKETING MANAGER- ZANIES COMEDY CLUB Main Responsibilities • Developing and implementing comprehensive digital marketing programs across all digital channels including web, database marketing, email, social media, and display advertising campaigns, in line with brand plans and business priorities • Working with content marketing and design teams to create suitable content for each stage of a customer’s digital journey • Reviewing and optimizing the design and content of all online assets including the company website and social media pages • Planning and controlling of the digital marketing budget and spend by allocating budgets to different channels • Analyzing the results and effectiveness of campaigns to deliver actionable insights and recommendations and generating weekly reports on the digital marketing portfolio • Working on Search Engine Optimization and app store optimization • Regularly monitoring user analytics and using these insights to drive strategies to secure downloads and improve customer engagement • Ensuring that marketing and communications efforts adhere to agreed timelines and managing expectations with various stakeholders Key Requirements • You have a degree in Marketing, Business Administration or related field. • You have good knowledge of various aspects of digital marketing including SEO, social media marketing, email marketing, marketing automation and digital marketing analytics tools such as Google Analytics and Tableau. • You have excellent written & verbal communication skills. • You are a creative thinker and problem solver. • You thrive in a team environment, but can work alone if needed.