Digital Marketing Manager

In addition, you will work to ensure that media budgets are allocated appropriately to achieve business goals / KPIs, develop a roadmap and approach to testing and optimizing programs, and manage all of the company's outside media and agency relationships. RESPONSIBILITIES OF THE DIGITAL MARKETING MANAGER: • Help brands to scale and optimize marketing channels through a 360 marketing strategy • Grow digital marketing channels across paid media, affiliate influencer marketing, SEO, PPC, Email, and SMS • Develop personalization and A/B testing strategies by defining customer cohorts and user journeys to maximize sales and conversion • Report KPIs & strategize growth plans with the executive team • Research, test, and implement new marketing tools and platforms to optimize performance QUALIFICATIONS OF THE DIGITAL MARKETING MANAGER: • 6+ years of digital marketing experience with few years focused on growth/performance marketing • Industry experience is required including DTC (Direct to consumer) • Software experience including Shopify & Google Analytics • Experience managing all performance marketing platforms and building a funnel-based customer journey • Self starter with strategic and out-of-the-box thinking with the ability to scale quickly EDUCATION REQUIREMENTS: • Bachelor's degree is required BENEFITS: • Medical, dental, and vision, (health ins after 60 days) • 401k match • 3k annual clothing allowance • Summer Fridays • 14 PTO days total & increases yearly • Sick time • 10 company holidays As a woman-owned firm, we value diversity. We are an equal opportunity employer and will consider all applications without regard to race, sex (including gender, pregnancy, sexual orientation and gender identity), age, color, religion or creed, national origin or ancestry, veteran status, disability (physical or mental), genetic information, citizenship or any other characteristic protected by law. We will ensure that individuals with disabilities are provided reasonable accommodation to participate in the job application or interview process, to perform essential job functions, and to receive other benefits and privileges of employment. Please contact us to request an accommodation.