Digital Marketing Manager, Paid Advertising

As one of the nation's premier humanitarian organizations, the American Red Cross is dedicated to helping people in need throughout the United States and, in association with other Red Cross networks, throughout the world. When you join our team, you have a direct impact on a meaningful mission, and you can help save lives every day. • Develop, implement, and analyze digital advertising strategies and tactics across social, search, display, video and more with a focus on acquiring blood donation appointments • Own digital advertising creative and copy development including: Writing ad copy Providing creative direction and feedback to a graphic design team Overseeing stakeholder reviewsCoordinating assets alongside internal and external teams • Serve as a liaison with digital ad partners and agencies to help direct and track paid advertising campaigns to deliver highly strategic and innovative advertising solutions that help the Red Cross fulfill our lifesaving mission. • 3-5 years of experience in paid digital advertising (paid social preferred) • Experience with campaign management, optimization and report development • Experience with creative development, including concepting and developing creative briefs for a graphic design team • Strong quantitative reasoning skills; you must be able to analyze data, draw conclusions and develop actionable recommendations as needed. You can make a difference by volunteering in a position that appeals to you and allows you to use your unique skills and talents.