Digital Marketing Manager BAL

We are actively seeking a dynamic Digital Marketing Manager to support our marketing team in Hanover-Vinnhorst. As Digital Marketing Manager you are responsible for the development and implementation of the digital marketing strategy for BAL.ON. Responsibilities: • Contribute to quarterly OKR definition, monitoring and achievement, specifically for the digital marketing channel • Assume responsibility for the execution of digital marketing activities • Conceptualize campaigns, create convincing creatives and content • Execute campaigns according to strategy and report the results including learnings • Implement lessons learned and make testing an integral part of the execution • Maintain a well-organized editorial plan for all digital communication channels • Engage actively with the golf community and leads via digital channels, especially social media networks • Develop and implement innovative ideas of lead generation and customer interaction • Active Influencer and Ambassador Management • Analyze trends and digital marketing data, develop relevant insights and present within the team • Feed Sales, Product Development, Customer Service and Marketing with relevant data and insights • Create data-based marketing structure for fact-based decision making • Manage and work with agencies and suppliers Additional Information Ready to drive with Continental? Qualifications • Completed studies in economics, business administration or similar with a focus on marketing • Several years of professional experience in marketing required with typical digital marketing processes including but not limited to content marketing, social media marketing, editorial planning and SEO/SEA • Excellent writing and communication skills (in English & German) • Passion for golf • Experience in sports marketing • Ability to work independently in a fast-changing environment • Experience and interest in agile structures • Experience working with international teams