You get into the weeds and treat your marketing funnel like it’s inside your own Company. • Analyze your digital marketing efforts and use data and deep analytics to find gaps; propose and execute ideas to strengthen our approaches and efforts. • Attain a strong knowledge of where Improveit fits in each region's marketplace, as well as where Improveit! • Set database and omnichannel marketing KPIs and utilize data and analytics to fuel the best marketing decisions. Core Digital Marketing Manager Qualifications: • Bachelor’s Degree in Marketing, Advertising, Communications, Digital/Tech or Business Management, or a related field, MBA considered a plus • Marketing experience in home improvement, home remodeling, replacement windows, HVAC, siding, roofing, lawn care, landscaping, bathroom remodeling, gutter protection systems, or related home services is highly desired • Minimum of 5 years of experience with digital marketing, email marketing, text marketing, lead generation, lead conversions, and omnichannel marketing strategies and tactics, being a firsthand owner of programs, processes, and results.
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