On-site 3 days a week ... This role will develop and execute the digital marketing and creative strategy for mid and low funnel (acquisitions) tactics for the client's products Responsibilities: With a focus on digital marketing strategy and innovation (with a heavy emphasis on social media), the marketing strategy lead will develop, plan and execute compelling creative and testing strategies across our mid-funnel and lower funnel marketing ecosystem to deliver an optimized segment-based strategy. This role will partner with the brand team to pull through our card members’ stories and product suite positioning into our acquisitions marketing, as well as our data and analytics teams to leverage portfolio insights to optimize our messaging to small business owners along their growth journey.
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