Digital Marketing Manager, Sun Cruiser

The Digital Marketing Manager will be responsible for developing and executing the company's digital and social media strategy for the Sun Cruiser brand. Digital Strategy • Develop the digital communications plans (owned, earned and paid) across functions, including social media, advertising, creative, and web, in partnership with external agency and internal Creative team • Manage day-to-day activities on social channels to connect with consumers, generate content, and drive positive brand sentiment while reporting on key insights and recommendations • Lead execution of organic social content strategy to bring to life our brands' visual identity and tone of voice, as well as foster one-to-one drinker engagement • Manage development of advertising campaign plans in partnership with Associate Director of Integrate Communications, agency partner, and cross-functional teams • Lead local and regional social media marketing efforts in partnership with sales force and brand team • Provide monthly social report with recommendations for optimization, including organic and paid social media • Manage annual digital/social budget planning Minimum Qualifications: • Bachelor's Degree • Minimum of 5 years experience with social media management and/or content management experience for a consumer brand on relevant digital channels • Successful track record of managing agency partners, creative and production teams for campaigns and content development • Experience working with content creators, influencers, and brand partners to deliver co-created content and programs • Experience working with community management, social, and web teams to bring together brand efforts across all social and digital channels • Strong understanding of SEO/SEM strategy, Google Analytics and website management At the Boston Beer Company and in accordance with pay transparency laws, we are open about our salary ranges. For this role, the salary range is between $66,300 and $130,000.