Digital Marketing Manager: Audience Journeys and Personas, AWS Segments Marketin

Amazon Web Services (AWS) is on a hunt for a Digital Marketing Manager focusing on Audience Journeys and Personas to be part of a team that's shaping the future of how AWS connects with key customer segments. Your work will be crucial in supporting our teams gain deeper understanding in our marketable customer database, model audience segments and set up relevant customer cohorts using the latest martech solutions to drive personalized experiences across channels, ultimately maximizing the ROI of marketing investment in customer acquisition and growth. Even if you do not meet all of the preferred qualifications and skills listed in the job description, we encourage candidates to apply. - Experience in audience segmentation and targeting - -Proven experience in audience management, customer lifecycle, email marketing, or CRM management, ideally in B2B or SaaS environments.