About the American Montessori Society The American Montessori Society (AMS) is the foremost advocate for quality Montessori education. Thousands enjoy AMS membership globally and attend AMS's premier conference for professional Montessori educators, The Montessori Event, in person and online. Manage relationships with external partners, including AMS’s web agency, which will provide support with web development and ongoing SEO.Website Management Oversee AMS’s forthcoming WordPress-based website (amshq.org), ensuring accessibility, usability, and high conversions for key actions (e.g., membership sign-ups, event registrations).Responsible for optimizing website traffic.Creates, modifies and maintains fresh content, working closely with other AMS colleagues responsible for developing web content.Manage associated AMS platforms, including AMS Learning (Elevate platform), Connect community platform (Higher Logic), AMS Jobs Board (JobBoardHQ), and The Montessori Event (Cvent), evaluating functionality and driving updates or improvements as needed. )Work collaboratively with marketing colleagues to align web content and ad messaging with broader AMS goals and initiatives.Provide guidance to ensure content aligns with SEO, usability, and conversion best practices.Collaborate with web agency on additional development, technical updates, and ongoing SEO optimization strategies.Digital Advertising & Analytics Develop, launch, and optimize paid advertising campaigns across Google Ads (Google Ad Grants), and Facebook/Instagram Ads, focusing on lead generation, conversions, and ROI.Use Google Analytics and other tools to measure website and campaign performance, creating actionable reports to guide decision-making.Continuously track and optimize campaigns for performance, including A/B testing of creatives, landing pages, and ad placements.Optimization & Strategy Analyze digital performance metrics to identify areas for improvement, implement solutions, and report progress to leadership.Lead efforts to improve website functionality, navigation, and user experience based on data insights and user feedback.Coordinate with external partners to enhance AMS’s digital ecosystem and ensure scalability.Bachelor's degree in a related field5+ years of experience in digital marketing, with a strong focus on website management, analytics, and paid advertising.Hands-on experience managing WordPress websites, including updates, optimizations, and collaboration with external web agencies.Proficiency with Google Ads, Facebook/Instagram Ads, and Google Analytics.Familiarity with HubSpot or a similar marketing automation platform. (preferred)Experience with non-profit marketing a plus.Commitment to diversity.
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