The Digital Marketing Manager (Email Marketing) will work with the Digital and Client Account teams to define and craft email marketing strategies and implement and monitor email marketing campaigns for Buffalo Groupe clients. We are seeking a candidate well-rounded in various digital marketing channels, but with deep experience in marketing automation and lead nurturing, segmentation strategies, database management and the overall assessment and performance analysis of email marketing initiatives. • Recommend, define, deploy and monitor workflow triggers associated with client information needs and lead management. • Continually monitor and analyze email campaign performance and recommend / implement improvements. • Work with our Creative and Web Production teams to create email campaigns.
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