Digital Marketing Manager – Programmatic New San Francisco, CA

$125,000 - $200,000 Full-time / Onsite About The Role Mochi Health is seeking an experienced Digital Marketing Manager with expertise in programmatic advertising to expand our B2C growth efforts online. The ideal candidate will have a passion for making a positive impact in the healthcare space, a deep understanding of the ad ecosystem and programmatic advertising, a firm foundation in marketing principles, excellent problem-solving abilities, and a track record of success. What You’ll Do • Expand Mochi’s existing online marketing efforts via programmatic advertising • Build and manage the execution, optimization, and reporting of digital advertising campaigns to achieve numeric conversion goals at or below the target customer acquisition cost. • Partner with analytics to evaluate ongoing campaign performance, including questions of attribution, and assess the results of creative or other testing Who You Are • 5+ years' experience in a performance driven role with a proven track record planning and executing digital marketing campaigns.