Digital Marketing Manager

The position creates original print, graphic design, and audio/video content, manages social media posts, promotes and manages in-person events, and responds to followers and customer inquiries. In addition is responsible for the company image and brand messaging and leverages the latest digital technologies to drive customer engagement, store visits, and sales. • Develop, implement, and manage Brown Jug’s marketing strategies, to include but not limited to: • Digital / social media • Broadcast (radio, television) • Print (flyers, mailers, in-store signage) • Direct to consumer (text message / email) • Promotional apparel / drinkware / items • Event planning / promotional booth appearances • Produce platform-specific content (audio/image/video/graphic design/print) for digital and broadcast advertising • Collaborate with LSUN Category Management team to highlight key sales and promotions • Manage and oversee social media content: • Define most important social media KPIs • Measure the success of every social media campaign • Stay up to date with the latest social media best practices and technologies • Use social media marketing tools such as Buffer • Write copy, and draft design to ensure content is informative and appealing • Collaborate with Marketing, Sales, and Product Development platforms • Monitor SEO and user engagement and suggest content optimization • Manage all customer-facing digital communications, including but not limited to social media, e-mail, and phone • Develop new and innovating ways to advertise new incentives and specials • Oversee Brown Jug website UX (user experience) upload and maintain any new web content such as promotions and advertising • Collaborate with NA Category Manager to create, develop, and produce Brown Jug branded merchandise (apparel, drinkware, koozies, etc.) • Brainstorm new and creative growth strategies • Evaluate emerging technologies for presentation to supervisor and executive management Required Qualifications: • Proficiency in Adobe Creative Suite: Photoshop, Illustrator, Premiere, Audition • Video/audio production and editing • Graphic Design and implementation • Proficiency in MSOffice: Word, Excel, PowerPoint • Social Media Strategist using social media for brand awareness and impressions • Excellent knowledge of Facebook, Twitter, LinkedIn, TikTok, Instagram, and other social media best practices • Understanding of SEO and web traffic metrics • Experience with doing audience and buyer persona research • Excellent understanding of social media KPIs • Familiarity with web design and publishing • Excellent multitasking skills • Critical thinker and problem-solving skills • Team player • Good time-management skills • Great interpersonal and communication skills • Adhere to rules and regulations • Familiarity with web design and publishing • High School Education or Equivalent • 5 years of experience as a Social Media manager or similar role