Digital Marketing Manager

If you’re excited about building in a fast-moving, data-driven environment that’s shaping the future of housing and proptech marketing, we’d love to talk. As Digital Marketing Manager, you’ll lead the execution, testing, and optimization of paid digital campaigns across Google Ads and Meta (Facebook/Instagram). You’ll apply these learnings to improve both client outcomes and the standard programs within our platform. and Meta Ads • Continuously test creative, targeting, bidding strategies, and landing page alignment • Monitor performance, analyze key metrics, and report actionable insights to internal stakeholders • Collaborate with the Marketing team to improve user acquisition for our PLG platform • Partner with the Performance and Product Teams to improve campaign outcomes for our end users (mortgage and real estate professionals) • Investigate performance at the individual program level and apply those insights to improve standard Blueprints in our platform • Interpret data and performance trends to recommend and implement campaign optimizations • Stay ahead of housing market trends and consumer behavior within the mortgage/real estate industry • Look for opportunities to supercharge your role with AI, including LLM’s, and implement this independently or with assistance where needed Requirements • 5+ years of hands-on paid media experience, including deep expertise in Google Ads and Meta Ads • Demonstrated success running campaigns for mortgage, real estate, or housing-related products or services • Strong analytical skills; confident working with campaign data and performance dashboards (GA4 or similar) • Clear communicator who can translate numbers into strategy, particularly in writing • Experience working in fast-paced, iterative environments • Self-starter with the ability to manage multiple campaigns and priorities independently • Familiarity with lead gen optimization and conversion rate best practices • Experience with ad automation or AI-powered campaign tools • Must love the potential of AI and have extreme curiosity about how it can be used to help you and the company • Exposure to PLG or SaaS marketing environments