Digital Marketing Manager, Marketing - Lakeland

Description Additional responsibilities include: • recommending and supporting digital marketing strategies that effectively implement integrated digital marketing campaigns across a variety of digital channels by partnering with internal departments and outside suppliers to lead projects and meet established deadlines • serving as the Marketing digital channel development and implementation subject matter expert for paid search • performance of assigned digital campaigns and projects • effectively managing established digital channel multimillion dollar executional budgets • promoting digital marketing through participation in department educational training and self-education opportunities • dedicating time to marketing innovation and quality improvement • managing special Marketing Communications related assignments Please do not use your Publix email address when applying. In Publix's corporate offices, we value in-person interactions, similar to those our store associates have with customers. Required Qualifications • Bachelor's degree in Marketing, Advertising, Technology or Communications or equivalent experience • At least four years of digital channel execution experience in Marketing or Advertising • Highly skilled in SA 360, Google Ads, Microsoft Ads, and other biddable media platforms • Strong understanding of digital applications / platforms (examples: mobile, web, tablet, digital and social) • Knowledge of current and future trends in digital marketing and communications platforms and applications • Knowledge of digital and social media analytics (Example: web analytics platforms, such as Google Analytics, Urchin) • Knowledge of budgetary management, metrics and reporting • Knowledge of content management and ecommerce systems • Strong understanding of search engine technology, strategies and tactics, including enterprise search engine optimization, local search, and mobile search optimization • Knowledge of video optimization for search and performance • Knowledge of Marketing project workflow process and digital process lifecycle • Astute attention to detail and accuracy • Ability to demonstrate leadership skills • Team player attitude • Analytical skills • Persuasiveness and negotiation skills • Ability to handle multiple priorities while ensuring a high degree of accuracy • Passion for delivering great work and meaningful results • Excellent verbal, written and presentation communication skills • Willingness to travel up to a week at a time with overnight stays