About the position Responsibilities • Manage, review, and perform daily optimizations to all accounts linked to campaigns • Maintain and monitor keyword bids, audience segments, and contextual targets to increase performance • Work with marketing and creative teams to develop ad concepts, assets, and copy • Generate weekly and monthly reporting for all major metrics • Communicate with the full team regarding project status, timelines, and anticipated results Requirements • 3+ years of paid social, SEM, and/or programmatic (DSP/DMP) experience • Proficiency in MS Excel, PowerPoint, and Word • Experience in web analytics platforms (Google Analytics) • Meta & AdWords Certified preferred • BS/BA degree preferred
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