Digital Marketing Manager - REMOTE

Employment Type: Full-Time About OpenExchange We’re seeking a strategic and hands-on Digital Marketing Manager to lead the planning and execution of campaigns that drive brand visibility, generate qualified leads, and support revenue growth. Key Responsibilities • Plan and execute multi-channel marketing campaigns across email, content, social, and events with a focus on lead generation and conversion • Develop and manage nurture flows and engagement programs to move leads through the funnel • Collaborate with Sales, SalesOps, and Product teams to align campaign strategy with business goals • Analyze campaign performance, generate insights, and optimize tactics for improved ROI • Maintain the marketing calendar and oversee the execution of content, events, and product marketing initiatives • Manage website, landing pages, email templates, forms, and tracking using Salesforce, Outreach and WordPress • Support the execution of webinars, and virtual and in person events, including promotion, registration, and post-event follow-up • Ensure brand consistency across all touchpoints and collaborate with designers and content creators on asset development • Maintain and improve marketing operations processes and documentation Qualifications • Bachelor’s degree in Marketing, Communications, Business, or a related field • 3–5 years of experience in B2B marketing, preferably in SaaS, tech, or financial services • Proven track record of executing successful demand generation campaigns that drove measurable pipeline results • Strong working knowledge of HubSpot (or similar MAP), Salesforce, WordPress, LinkedIN/Social Media and analytics tools • Analytical mindset with the ability to track KPIs and optimize campaigns based on performance data • Excellent communication, project management, and organizational skills • Self-starter who thrives in a remote, fast-paced, collaborative environment