Paid Advertising • Plan, execute, and optimize B2B campaigns across Google Ads and LinkedIn Ads, while owning end-to-end campaign workflows from audience targeting and creative briefing to reporting. Analytics & Optimization • Monitor campaign performance and lead quality using tools like Google Analytics, HubSpot, and LinkedIn Campaign Manager. • Report on key performance metrics weekly, apply insights to refine channel mix, budget allocation, and creative strategy. Requirements • 3–5+ years of experience in performance marketing, with proven results in paid advertising and content partnerships. • Strong communicator with a collaborative, proactive approach.
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