Digital Marketing Manager, Brand & Regional

As a candidate, you are encouraged to ask compensation related questions and have an open dialogue with your recruiter who can provide you more specific details for this role. The individual will act as the COE and subject matter expert in their area, working closely with our team, the project owners, and our media agency partners to develop strategies and tactical plans that help to reach the marketing and business objectives. Customer Accountabilities: • Within own portfolio and/or area of expertise, acts as a champion for all things digital marketing • Leads and manages the development, delivery, and continuous improvement of digital marketing capabilities, project fulfilment, and/or change management/communication • Acts as a subject matter expert to ensure alignment to the Bank's overarching marketing strategies as well as industry trends/market forces/competitive landscape • Works closely with relevant stakeholders (internal and external) to define and develop, including marketing, business lines, channels, and/or vendors, specifically working towards improving the Bank's omni-channel customer experience • Identifies gaps, pain points, business needs/priorities, and future areas of growth; may act as a support to the performance marketing team in annual planning processes/procedures • Ideates and builds metrics, rules, processes, and/or other support materials for use by other marketing teams, business lines, and/or relevant functions/stakeholders • May also support the roadmap development, build, execution, and improvement of crucial, best-in-class automation/marketing ecosystem technologies Employee/Team Accountabilities: • Participates fully as a member of the team, supports a positive work environment that promotes service to the business, quality, innovation and teamwork and ensures timely communication of issues/points of interest • Provides thought leadership and/or industry knowledge for own area of expertise in own area and participates in knowledge transfer within the team and business unit • Keeps current on emerging trends/developments and grows knowledge of the business, related tools and techniques • Participates in personal performance management and development activities, including cross training within own team • Keeps others informed and up-to-date about the status/progress of projects and/or all relevant or useful information related to day-to-day activities • Contributes to team development of skills and capabilities through mentorship of others, by sharing knowledge and experiences and leveraging best practices • Leads, motivates and develops relationships with internal and external business partners/stakeholders to develop productive working relationships • Contributes to a fair, positive and equitable environment that supports a diverse workforce • Acts as a brand ambassador for your business area/function and the bank, both internally and/or externally Through regular development conversations, training programs, and a competitive benefits plan, we're committed to providing the support our colleagues need to thrive both at work and at home.