About You: Digital marketing is an area that you are happy to own, as you know these channels reach towards all points in the marketing funnel, and therefore, the customer journey. The Digital Marketing Manager drives growth through paid digital channels and owns the comprehensive advertising strategy of our growing direct-to-consumer business. Principal Duties: • Digital Marketing Management & Strategy: • Lead strategy to drive traffic to DiamondBack's e-commerce site to maximize awareness, expand the top of the funnel, and increase revenue. • Ensure communications align with brand standards and e-commerce goals.
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